Blendtec

Utah-based company, Blendtec, began distributing a series of infomercials under the title “Will it Blend?”. In the brief segments, the company’s co-founder, Tom Dickson, blends an assortment of items including golf balls, marbles, and cell phones to demonstrate the strength and durability of his blenders. The “cheesy” infomercials became an instant sensation garnering more then 100 million online views between the Blendtec website and YouTube. Since the launch of these videos, Blendtec has seen an “exponential increase in sales” including a five fold increase in online revenue.

Carlton Draught

The song at least will ring you the bell!!

The Australian beer company, Carlton Draught, wanted to produce an ad that would grab the attention of the world. The result: “The Big Ad.”  The ad went viral, forcing the beer company to scale back its broadcast television ambitions due to risk of over-exposure. Within 24 hours of its release, the ad attracted more than 162,000 views, and after two weeks it had garnered over one million views.

IKEA

Swedish furniture magnate Ikea released this surprisingly scandalous ad to the Internet with the intent of promoting their new line of storage products. Marketers wanted to make sure that customers didn’t leave, ahem, personal items lying around the house, lest it fall into the wrong hands. Better “tidy up.”

VIRAL MARKETING

Look at these viral marketing ads! Did you know them??? What do you think about them??

XBox’s shocking and provocative 2002 ad raised eyebrows across Europe when it appeared on the web. The ad has been described as “graphic,” “disturbing,” and even “morbid” by some; “interesting” and “innovative” by others. Whatever the proper description, Microsoft continues to generate buzz around the world for this pithy ad