The song at least will ring you the bell!!
The Australian beer company, Carlton Draught, wanted to produce an ad that would grab the attention of the world. The result: “The Big Ad.” The ad went viral, forcing the beer company to scale back its broadcast television ambitions due to risk of over-exposure. Within 24 hours of its release, the ad attracted more than 162,000 views, and after two weeks it had garnered over one million views.
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