Utah-based company, Blendtec, began distributing a series of infomercials under the title “Will it Blend?”. In the brief segments, the company’s co-founder, Tom Dickson, blends an assortment of items including golf balls, marbles, and cell phones to demonstrate the strength and durability of his blenders. The “cheesy” infomercials became an instant sensation garnering more then 100 million online views between the Blendtec website and YouTube. Since the launch of these videos, Blendtec has seen an “exponential increase in sales” including a five fold increase in online revenue.
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