After reading an article about grey market in Japan we are going to do a publish campaign of a wireless automatic vacuum cleaner. Even if the product is already invented, our new marketing way will make elderly people realize about its advantages.

The campaign will take place in any crowded place where elderly people could often go such as supermarkets, halls of theaters, operas, bus or train stations, airports, hospitals, chemistry, undergrounds... In all these placements, an elder couple would be doing different pleasure activities while the vacuum cleaner works around them. They will be reading the newspaper, riding in a static bike, watching TV or even dancing while the vacuum cleaner is cleaning the room!! Isn’t  amazing?