As the same way Benetton uses human common values in order to advertise cloths, Tropicana has decided to use the natural energy to advertise its orange juice. They have illuminated one installation where the only energy source comes from the oranges. Even if the juice has nothing to do with natural energy, the fact of using these kinds of themes always helps selling the product because it seems that they make people think about them. Finally, they get an original advertisement where they mention the natural energy and where they make people ask themselves the next question: Did I know that over 2,500 oranges have enough natural energy to power a light fixture? Did you know it?
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